Researchers at the Texas A&M Transportation Institute are international leaders in their chosen fields, though their stellar reputations are typically not recognized outside of the scientific community. What they do to improve the lives of daily commuters and consumers is, in general public terms, a well-kept secret. To bridge this awareness gap, Bernie Fette worked with a wide array of subject matter experts to craft thought leadership essays for placement in newspapers and websites throughout the U.S. More than 50 essays were produced, achieving a 96 percent publication rate, on topics ranging from roadway safety to traffic congestion to self-driving cars and supply chain dynamics.