WHAT WE DO
Services
The tools we all use to communicate have evolved radically. Modern technology has equipped us to reach audiences in ways that are infinitely faster, more dramatic, and more consequential. What has not changed at all, however, is the importance of a clear message and a well-informed understanding of our audiences. Every organization – business, government, or non-profit – has a story.
I work in partnership with clients and stakeholders to bring that story to life, through words and images, in ways that will resonate with key audiences. I take personal pride in earning a client’s trust, and find professional joy in sharing and realizing that client’s vision.
01
We can assess your existing communications channels
and practices and find ways to do things better – more
creatively and more effectively. We develop improved
outreach strategies, a stronger message platform, and a
purpose-driven communications plan so your audiences
can see you just as you want to be seen.
Communications Planning
02
Think of it as storytelling that doesn’t read like a traditional
advertisement. It’s a way for you to drive conversations and
build audience relationships in ways that promote without
being overtly promotional. In doing so, we help you inspire
trust and assert thought leadership in your field through
media relations, blogs, social media, and podcasting.
Brand Journalism
03
Focus groups and survey research lead to better customer understanding and more meaningful audience connections. Advocacy and cause marketing define who you are and what you stand for. Visual elements like video and graphic style create lasting recognition. With that mix, we can boost your organization’s visibility and reputation, and inspire customer loyalty.
GINGER GOODIN, PARTNER, BLUE DOOR STRATEGY AND RESEARCH
“Bernie is someone I trust implicitly to produce high quality work, and the fact that he is a delight to work with is a bonus. Being an engineer, I needed someone who could cut through technical-speak so we could relate to the audience we wanted to reach, and he excelled at it. Our success as a team wouldn’t have been possible without him.”